We have a unique chance to give a little this month with a new first of it’s kind charity effort, the “Give Some Good” campaign, situated at one of our major transportation hubs, Union Station.  Outshine Frozen Snacks, maker of fresh fruit and yogurt bars, is spearheading a creative movement to reduce food deserts.  National attention was drawn to the concept of a food desert in 2006 when Mari Gallagher’s research illuminated a lack of access to healthy and fresh foods in areas of poverty.  The gap is closing but we still have a way to go.  In Chicago alone, over 383,954 Chicagoans were living in a food desert as of 2011.

So how can you help?

A charity promoting billboard (that is secretly a superhero robot…jk), is currently located in the BNSF tunnels of Chicago’s very own Union Station through June 9, encouraging travelers to get involved with reducing hunger!

It’s easy to give!

1. Simply do a secure swipe of your credit card straight down the middle of the billboard and $1 is donated to hunger.  That’s a 4th less than your daily latte habit!
2. Each swipe starts a film sequence on the billboard screen that shows a bounty of fresh produce falling into the hands of a girl (symbolizing your awesome charity efforts)
3. Each $1 swipe supports Feeding America in donating 9 POUNDS of fresh produce to hungry families.

Outshine Frozen Snacks is teaming up with Feeding America, one of the nation’s top hunger combatants, to help bring produce to those in need, with the goal of donating two million pounds of fruits and vegetables (we kinda feel like Dr. Evil saying “one million dollarsss” but this is for GOOD!!).  Even if you aren’t in Chicago, you can help during June and July by purchasing specially marked boxes of new Outshine Simply Yogurt Bars in stores.  Made of 100% frozen yogurt blended with real fruit like Strawberry Banana, Mango and Pineapple, they are perfect for your next summer BBQ.

Each time you buy a promo box of Outshine Simply Yogurt Bars, you help the Outshine brand and Feeding America provide one pound of fruit and vegetables to those in need.  Outshine Simply Yogurt Bars are available at major retailers like Target, Mariano’s, Walmart, Jewel and more.

So what are you waiting for, after all Fro-YOLO (fro-you only live once so feel great by helping others)!  Snack or swipe to help Chicagoans get the fresh food they need with the #GiveBrighter campaign.

*Full Disclosure: We are being compensated by Nestle to promote the GiveBrighter campaign*