We’re always looking to reduce the amount of chemical exposure we have on a daily basis.  With a multitude of ingredients on products and a limited time span, it’s often hard to figure out what you are putting in and on your body.  Reading the ingredients in our fave products often feels like you’re deciphering an ancient code with no decoder ring.  And laundry detergent is no exception.  Phenalyna-glycol a wha?  You want your clothes to be clean but do you need a ‘laundry’ list of items in your detergent?

So what’s a more clear option?  Spearheaded by a former fashion designer, Puretergent aims to fill the gap between eco-friendly and fashion forward.  Kate attended a brunch to check out the new line with fellow Chicago bloggers at delicious Beatrix.  The line not only includes a minimalist ingredient list but has easy instructions and identifying packaging for the laundry illiterate.

Check it!  You have a pile of sweaty yoga clothes.  Should you choose the:

• Colors
• Whites and Dirty Stuff
• X-Tra Sensitive

See, not as hard as a Choose Your Own Adventure Book.  Whites and Dirty Stuff it is!

Now what about the other essential elements you look for in a detergent?

Scent: Botanical fresheners like Aloe Vera, Lavender and Eucalyptus are the scent base.  None of the products smell perfume-y or strong and we especially liked the relaxing lavender smell of the Colors detergent.

Texture: No gooey sticky gel here.  Puretergent is almost like water when you pour it in.

Clothes Feel: No clothing softener needed as Purtergent promotes natural softness.

And the best thing about Purtergent?  It excludes chlorine, phosphates, nonylphenol ethoxylates, alcohol, dyes, optical brighteners, animal products and EPA priority pollutants so you can rest easy in your freshly laundered jammies.

Puretergent is available at Target and runs at a similar price as most major brands.  Anyone feel like doing our laundry ;)?